Role:
Art Direction
Packaging Design
Social Media
Georgia quietly passed a bill that limits voting rights in the state. This bill went unnoticed to the public, while large corporations knew about this beforehand, but waited until after the fact to make public comments.
With Pepsi's The Informed Generation, we offer a low-cost way to get important information to the public and promote independent research.
Large companies keep quiet on social issues and wait for public opinion to make a stance to protect their image.