Role:
Art Direction
OOH Experience
Product Design
UX/UI Design
The Pandemic has brought the economy to a screeching halt, leaving us to adjust to working from home. It was nice for a while, until the sobering reality of working through family chaos had us looking for reasons to get out of the house again. With the Daily Drive in Office, Spotify introduces a new normal that reinvents the daily commute and the Daily Drive playlist.
Problem
- During the pandemic, people are no longer commuting to work. Though some enjoy leisurely drives, most drivers are still choosing to tune into the radio rather than Spotify.
Challenge
- Show how Your Daily Drive can play a role in the car, beyond the traditional commute.
Insight
- Over 1 million parking lots across the country are empty without any use while everyone is working remote.
Solution
- The Spotify Daily Drive in Office gives people the opportunity to get out of the house and work from their cars alone or in groups in customized parking lots.
