Role:
Art Direction
Graphic Design
Creative Conception
Product Design
It all started with: "Why doesn't the biggest name in cleaning products have a shoe cleaner?"
As a globally recognizable household product, Tide has a unique opportunity to break into the sneaker-head scene with a shoe cleaner. Tide proves to be the best in clean, now for your shoes.
We’re calling it KICKS.
Challenge
Introduce Tides all new shoe cleaning product line.
Target Audience
- Skaters, Athletes, and Sneakerheads.
Concept
- Partnering with The Shoe Surgeon to promote KICKS, the new king of shoe care.
Contact
- email@domain.com
Process Work
