Role:
Art Direction
OOH
Graphic Design
I chose Los Angeles Apparel to tackle waste culture caused by fast fashion. The Fashion industry is littered with unethical and unsustainable manufacturing practices, and people unknowingly enable these companies to continue operating like this. This is my plan to change the way we shop.
Special thanks to Allyssa Jill Olivan (@kleinebean) for illustrations.
Problem
The Fast Fashion industry contributes 10% of all yearly global emissions, while employing unethical practices such as child labor.
Insight
- People only wear 20% of the clothes they own, then throw them away when they’re done with them.
Solution
Establish a buy-back program that transforms used clothing into professional attire, empowering economically disadvantaged individuals to make a strong impression in job searches.
Contact
- email@domain.com
Process Work
