Shit happens when you're a millennial living through multiple historical events at once. Still, the mundane drag of everyday life presses on. Coors wants to be the official beer of  21-27 year olds by giving them a chance to share their struggles and tell us why they need The Official Beer of Needing a Beer.
I finished this project in April 2021, and a couple of months later Coors ended up doing a campaign exactly like this ( I guess you can say I'm ahead of the game.
Project partner: Tateana Kokhar
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